A six to eight week strategic and creative engagement for founders ready to establish a distinctive, enduring identity across every touchpoint, a deliberate evolution that moves beyond surface aesthetics into true structural brand elevation.
The Manhattan Identity
Fashion
Real Estate
Hospitality
Wellness
Hair & Beauty
Interiors
Architectural Design & Build
Fashion Real Estate Hospitality Wellness Hair & Beauty Interiors Architectural Design & Build
The Process
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We begin with a Discovery Call to clarify your vision, commercial objectives and long-term direction. Once alignment is confirmed, your proposal and agreement are issued, and a 50% deposit secures your project within our studio calendar.
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We develop the strategic framework that will inform every creative decision, defining your positioning, audience, messaging and visual direction. You receive a comprehensive Brand Strategy Document that establishes clarity and cohesion before design begins.
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With strategy in place, we design your complete Brand Identity System, including logo suite, typography architecture, colour systems and supporting visual language, all developed with precision and longevity in mind.
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We prepare your identity for rollout by delivering a tailored Brand Style Guideline and two custom marketing assets designed for immediate implementation, ensuring your brand enters the market with consistency and confidence.
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All final files are delivered via your secure Client Portal, and you receive 30 days of structured post-launch support to ensure your new identity is implemented with clarity and authority.
WHAT IS THE MANHATTAN IDENTITY
The Manhattan Identity is not a re-design, it is a complete brand build.
Over six to eight weeks, we develop your brand from the inside out, combining strategic clarity with refined creative direction to establish an identity that feels distinctive, intentional and commercially powerful. Every element is considered in context, from positioning and messaging through to typography, colour systems and visual language, ensuring your brand does not simply look elevated, but operates at a higher standard.
You will receive clarity on your market position, audience psychology, brand voice and visual architecture, along with a complete identity system designed to perform cohesively across every touchpoint. Nothing is trend-led, nothing is templated and nothing is left undefined.
This is a deliberate and structured engagement that transforms your brand from a collection of visual elements into a coherent, strategic asset built for longevity.
6-8 weeks
2 months in advance
Starting from $10,990
TIMELINE
BOOKING
INVESTMENT
Frequently Asked Questions
Can you work with my existing brand assets or partial strategy?
No. Every engagement begins with a comprehensive brand strategy and identity process to ensure your brand is built cohesively and with strategic integrity. We do not retrofit or refine partial foundations, as true alignment requires a unified and considered approach from the outset.
Payment is divided into two instalments. A 50% deposit is required to secure your project within our calendar, with the remaining 50% due one week prior to the commencement of your strategy phase. This structure ensures your place is reserved and allows us to begin your engagement with complete focus and preparation.
How does payment work?
Do you work with any industry?
We work across a range of industries; however, alignment in ambition, aesthetic standard and strategic intent is essential. Our work is defined less by category and more by vision and fit. We partner with founders who value refinement, clarity and long-term brand equity above short-term visibility.
Do you create just a logo?
No. We do not offer standalone logo design. We develop complete brand identity systems to ensure every visual and strategic element works cohesively to support your positioning and long-term growth. A logo without strategic foundation does not create brand authority.
Do you take on urgent or fast-turnaround projects?
No, we do not offer rushed engagements. Our process is intentionally structured and unfolds over six to eight weeks to ensure the depth of strategy, clarity and refinement required at this level. Compressing this timeline would compromise the quality and precision that define our work.
Do you take on urgent or fast-turnaround projects?
The Complete Brand Identity is a fixed and comprehensive engagement that has been intentionally designed to deliver strategic and visual integrity. Each phase builds upon the next, and removing elements would compromise the cohesion and performance of the final outcome. For this reason, the engagement is not reduced or restructured.
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