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HUIS OF HER

THE CHALLENGE

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THE STRATEGY

Cleaned up and diversified the funnel - get cheaper eyes on the brand through a multi-channel approach that meets customers where they are in their purchase journey.

Moved away from vanity metrics - built performance strategy around MER and profitability.

Embedded a strong creative strategy funnelling UGC and brand origin storytelling to reach new audiences.

THE TRANSFORMATION


Over the last 12-months alone:

  1. Ochre Lane is in aggressive scale mode. Spend grew +151.0% and the account is reaching a far larger audience (+145.7% reach), with frequency actually declining - a sign of healthy audience expansion rather than saturation.

  2. Purchases more than doubled (+107.0%) and implied revenue grew to $6.2M (+145.7%), with ROAS holding essentially flat - demonstrating that the scale-up has been executed efficiently.

  3. Video is the standout growth driver. Video views grew +258.3% and 30-second completions +263.5%, pointing to strong video creative performance at scale.

THE RESULTS
OVER THE LAST 12 MONTHS ALONE:

Revenue tripled (+202%)

With Shopify data confirming the scale is real and landing on-store.

New customer acquisition nearly tripled

With Shopify data confirming the scale is real and landing on-store.

AOV grew from +18%

With Shopify data confirming the scale is real and landing on-store.

Retention held strong in absolute terms

With Shopify data confirming the scale is real and landing on-store.